Kochava Snapchat Configuration

The following guide will walk you through the steps for enabling the integration between Kochava and Bidalgo.

Step 1 - Basic Kochava Configuration

  1. Log in to the Kochava dashboard.

  2. Create the following:

    1. App - http://support.kochava.com/create-manage-apps/create-edit-apps

    2. Campaign & Segment  - https://support.kochava.com/campaign-management/create-an-install-campaign


Step 2 - Creating a Tracker

  1. Select Segment Tools > Add a Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type 3rd Party Tracking and select Bidalgo - Snapchat.
  4. Copy the Campaign ID (note what this is, as you’ll need to use it in postback configuration).


 Step 3 - Configure Postbacks 

Kochava-certified postbacks allow Kochava users to send a realtime feed of installs and in-app events to a Kochava-certified partner. The endpoints and parameters included in these postbacks are defined within the integration, and managed by Kochava in conjunction with each specific partner. The Kochava-certified postback is the easiest way to establish a postback and should be used as the default method for this process.

To configure postbacks:

  1. Navigate to the desired app.
  2. Select App Tools > Partner Configuration.
  3. Click Add a Configuration.



4. Select Network Partner - Bidalgo and click Go.


Step 3.1 - Add Snapchat account id

In order to get postbacks for Snapchat activity we will need to set the account id. 

  1. App Tools > Partner Configuration.

  2. Select Snapchat Network Tools Postbacks:

  3. Edit the install Postback:

  4. Enter the following details:

    A. App Store Id - can be found in the app store URL link.

    B. Bidalgo Ad Account Id - the Snapchat account id you are using to advertise your ads.

    C. Delivery Delay - Should be Realtime Delivery.

    D. Retry Attempts - Should be 3 Attempts.



Step 3.2 - Install Postback

The Install event does not require any configuration in the SDK.

  1. To configure an install event postback, click Install > Postback Tools > Edit.
  2. Enter the following:

    1. App Name: The name of the app within Snapchat.

    2. Mob Channel ID: Should be in the following format - <Company Name>_<App Name>_Platform. For example, Bidalgo_AppMaster_Android.

    3. Delivery Delay: We recommend leaving this as Realtime Delivery (the default).

    4. Retry Attempts: We recommend leaving this as 3 Attempts (the default).

  3. Click Save.


Event Association Lookback Window

The Event Association Lookback determines the timeframe that Kochava will associate a post-install event with an attributed install. The Event Association Lookback window can be set from one minute up to 365 days, or an unlimited (by default) amount of time.

Example USE CASE: An advertiser has a specific timeframe in which they require a network to have an attributed install and post-install event in order to obtain payment. The Event Association Lookback window provides the tool to specifically track the installs and post-install events that fall within the desired timeframe.



Step 3.3 - Purchase Postback

  1. Select the In App Purchase Event, and click Edit.

  2. Follow the same instructions as for Install Event above.

  3. Configure events in the Kochava SDK.

  4. If you are unable to locate this, please follow the instructions on adding purchase events in the SDK.

    1. To do so, navigate to: https://support.kochava.com/sdk-integration, and select your platform.

    2. Look for Events methods. From there you can add purchase events.


Step 3.4 - Custom Events Postbacks

We recommend adding the following events:

  1. 2nd/7th/30 day retention: This is important in order to track whether the user returns to the app. This could help predict the app’s future value and churn rate.

  2. Facebook Login: Shows whether the user logged in to the app with Facebook.

  3. Level Achieved: Shows which level the user is on.`

  4. Complete Tutorial: Shows whether the user completed the tutorial.


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